Top 4 Types of YouTube Advertising Formats for Monetization

The goal of this post is to provide you with an understanding on the different types of advertisement formats used on YouTube.com. YouTu...

The goal of this post is to provide you with an understanding on the different types of advertisement formats used on YouTube.com.

YouTube partners have the ability to monetize their videos and earn money through advertisements. Once you enable monetization for your YouTube channel, there are four common ad formats that can be displayed on your videos and channel.

Display Advertisements

These are the 300×250 Ad banners that are displayed throughout different areas on YouTube. When you watch a video on YouTube, the display advertisement appears on the right side of your screen.

In Video Advertisements

These are overlay ads that appear on the bottom level of videos streamed on YouTube. InVideo ads usually appear within the first 15 seconds of the video being streamed and can be closed by viewers. The overlay ads will fade out and disappear by themselves if no actions are taken by the viewer.

TrueView

TrueView advertisements are commonly used as in-stream ads’ that appear before or during videos being streamed on YouTube. When these ads appear, viewers have the choice to watch the entire video advertisement or skip it by choosing the option to do so. Viewers who prefer not to watch the ad, can press the skip button which appears after 5 seconds.

Non Skippable Ads

These are also in-stream ads. Unlike the format mentioned above, these ads are not skippable. They usually appear as 15 seconds or longer. Non-skippable in-steam ads can show up before, during, or after the video being streamed on YouTube. Viewers must watch the entire advertisement in order to continue watching the video hosting these ads.

TIP: YouTube partners should be careful with in-stream ads because they can lead to lower views on your videos. Viewers may not prefer to watch the whole advertisement and could end up heading towards a different video.

These are the four most common advertising formats used on YouTube.

If you’re interested in joining the partner program and would like more information, check out our article on the benefits of becoming a YouTube partner.