Facebook Live Playbook: Best Practices and Tips for 2017 [Free White Paper] Source: Facebook Live Playbook: Best Practices and Tips [Free White Paper]

ive-streamed video has been a feature of a few video platforms for many years now, but 2016 really saw live-streamed content rocket in t...

ive-streamed video has been a feature of a few video platforms for many years now, but 2016 really saw live-streamed content rocket in terms of views and engagement when Facebook opened up the option for all users. Facebook has placed a huge emphasis on native video in its news feed algorithm, and video content, particularly live video, is key to Facebook’s vision for the future of the social platform. Back in 2014, CEO Mark Zuckerberg promised that “In five years most of Facebook will be video,” and the platform wants to encourage even more brands and creators to publish more video content. Real-time live streaming could be the medium to achieve that goal.

With viewers spending on average 3X longer watching live video broadcasts than native video uploads, including Facebook Live video in your social video marketing strategy is becoming vital for generating engagement on the site.

Facebook Live was officially launched to all users in April 2016, and a huge number of brands and publishers have already jumped on board to take advantage of the views and engagement this feature offers. Media companies, sports brands, retailers, broadcasters, and news organizations have all embraced Facebook Live, not only finding success with their owned media, but also via earned. To date, Candace Payne’s (aka Chewbacca Mom)‘It’s the simple joys in life....’ has not only generated over 165M views on her own Facebook page, the halo effect on brands like Kohl’s and Star Wars is almost immeasurable.