Pokémon Go is losing millions of users as popularity declines

Like many extremely popular mobile games that came before it, Pokémon Go has started to lose its appeal less than two months after its r...

mobile game, pokemon, pokemon go, niantic

Like many extremely popular mobile games that came before it, Pokémon Go has started to lose its appeal less than two months after its release. According to data shown to Bloomberg, the game quickly ballooned out to 45 million daily active users in mid-July, before shedding more than 10 million users in the month that followed.

Engagement with Pokémon Go in general is on a downward trend, with data from Sensor Tower, SurveyMonkey, and Apptopia showing that key metrics like downloads and time spent on the app per day are "all well off their peaks". The declines are expected to continue as casual mobile gamers lose interest in catching Pokémon.

Other major mobile app companies like Twitter, Snapchat and Facebook are welcoming the news, as Pokémon Go was apparently stealing their spotlight. During the past month, users were reportedly playing Pokémon Go so much that other apps were losing users and screen time, which wasn't making investors particularly happy.